Coconut Oil
Nourishes hair, adds shine, and supports a healthy-feeling scalp.
BEST FOR:
All Hair Types
All Lengths
All Hair Types
All Lengths
Science-Backed
Cleanses Gently Without Overstripping
Naturally Derived Fragrance
Free shipping on 2 items.
Free shipping on 2 items.
30-Day Satisfaction Guarantee
3,000,000+ have already chosen BASED
Because confidence shouldn't come at the cost of your health.
Naturally-Derived Ingredients
Formulated without parabens & sulfates.
High-Performance Formula
Engineered to deliver with no compromise.
Naturally Derived Fragrance
Scented with essential oils.
Balances pH Levels
For a scalp that feels clean & fresh.
Science-Backed
Peak performance with no compromise.
Preserves Natural Oils
Gently cleanses without overstripping.
MAKE THE SWITCH NOW
Free shipping on 2 items.
30-Day Satisfaction Guarantee
Free shipping on 2 items.
30-Day Satisfaction Guarantee
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Aloe Vera
Soothes and conditions the scalp for a calm, hydrated feel.
Avocado Oil
Moisturizes the scalp and helps maintain a nourished feel.
Vitamin E
Protects scalp from oxidative and environmental stress.
Naturally-Derived Ingredients
Science-Backed
Formulated & Filled in USA
Free shipping on 2 items.
30-Day Satisfaction Guarantee
Frequently Asked Questions
Yes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.
No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.
Absolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.
A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.
No. BASED is scented with essential oils and formulated without parabens, sulfates, or artificial fragrance. Every ingredient is on the label.
BASED Shampoo is built with naturally-derived cleansing ingredients that leave hair and scalp feeling clean without overstripping. It is formulated for real results with a refreshing peppermint scent from essential oils.
Yes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
Free shipping on 2 items. Standard delivery generally takes 5 to 8 business days. Shipping availability and charges are confirmed at checkout.
We offer a 30-day return window from delivery for original, unused items in their original packaging. Contact jimmypollard788@gmail.com before returning an item. Please see our Refund Policy for the full conditions.
- Free shipping on 2 items.
- Free shipping on 2 items.
- 30-Day Satisfaction Guarantee
Naturally-Derived Ingredients
Overstrips Natural Oils
Refreshes Hair & Scalp
Contains Parabens
Contains Sulfates
Can Dry Out Hair & Scalp
Because confidence shouldn't come at the cost of your health.
3,000,000+
Have already chosen BASED.
Because confidence shouldn't come at the cost of your health.
200,000+
5-star reviews worldwide.
Better formulas. Better routines. Better feedback.
Brand figures quoted from the official BASED website on November 12, 2026; these are not sales or reviews collected by this store.
Customer Reviews
4.6 / 5 · 2,110 official source reviews
Source: official BASED Shampoo page and its public Loox widget. 20 public records saved November 12, 2026. The source may group variants and prior product names; original item labels are retained when provided. The rating and count belong to the official source, not this store. Snapshot only; no automatic sync.
Kari N.
★★★★★
This shampoo would be best described magical clean formula, Based is the best shampoo I’ve used it a long time It left my hair, feeling light and silky while also preserving its natural oils and texture. Along with the clean formula Based is also complimented by its delicious peppermint smell. Truly, the best shampoo on the market. Worth the investment. Although I will say 35$ for a rather tiny bottle is a fairly overpriced. Still worth it for everything mentioned!
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Tzar P.
★★★★★
When i tell you this shampoo and conditioner is the best. IT ISSS!!!
First off the shampoo was super gentle and didn’t take away all my natural oils unlike other brands that make my scalp dry and irritated giving me flakes. And the conditioner was amazing also! It gave back all moisture i lost without weighing my hair done but also making it extremely soft.
Based will always be my brand from now on.
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Maddox R.
★★★★★
I actually feel like it cleans my hair, again I love the smell and I feel cleaner everytime I step out of the shower, It makes my hair softer which is rare to find a shampoo that does that
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Just Shampoo.Monica J.
★★★★★
My son is obsessed with your products! Loves the smell and the way they keep his curly hair curled!
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Bradley N.
★★★★★
Great quality shampoo and conditioner, way better than the products my mom would always pick up from targets shampoo and conditioner section. My hair has felt better than ever and would buy again.
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Joseph Y.
★★★★★
It’s the best product for man/boys! I hope there’s an event for free curl cream or leave in conditioner
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Just Shampoo.Elias S.
★★★★★
10/10 shampoo, only used it twice and my dry scalp is completely gone!, bottle feels super premium and light, shampoo smells great, conditioner is great too. but the standout was the design and the shampoo in my opinion
it has many essential oils for your scalp, so if you have a dry scalp I would 100% recommend these two products. you’ll leave the shower with a great smelling hair, properly cleansed hair and hydrated scalp. it was 100% worth it and I’m DEFINITELY copping these again after they ...
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Asir S.
★★★★☆
What this shampoo paired with the conditioner does to my hair type is just push out the product bulidup flakes to where i could see them and that happens the next day after when i use them, so after seeing them i was able to just wash it away with water. I truly am happy with this product.
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Giomariel M.
★★★★☆
I love this product the smell is amazing and my hair feels great the one thing it makes my hair too soft so when I put on my headset it gets too flat I will get the curly hair products to fix it but other than that they are great products over all
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Miguel
★★★★★
Es genial, me a dejado el pelo con un leve aroma a menta, natural, y suave. Perfecto! El mejor Champú y Acondicionador del mercado, natural, sin sulfatos ni siliconas ni aromas químicos.
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Xander C.
★★★★★
I’ve been using the Based shampoo and conditioner for a little while now, and honestly, my hair has never felt better. My hair is bleached, so it usually gets pretty dry, but these products made a huge difference. After the first few washes, my hair felt softer, healthier, and way more hydrated than it normally does.
The shampoo gets my hair feeling clean without drying it out, and the conditioner leaves it feeling super smooth and moisturized. My hair looks better, feels better, and is way eas...
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Dominika T.
★★★★★
Ive been using harsh shampoos my whole life and when i found BASED out i was amazed by how yall use these natural ingredients unlike these other brands at first i got texture powder but it was sadly fake so i found out the shampoo and conditioner and then i was like i need something that could help my hair bc it used to be really flat and really straight so i appreciate your company and FCK YOUR SHAMPOO!!
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Joé M.
★★★★★
Smells like fresh mint, feels good, and leaves my hair looking healthy and wavy with some natural ingredients what more do you want? If I like it, I’m pretty sure you’ll like it too. Buy it, you won’t regret it, trust!
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Ole Johan K.
★★★★★
This makes my hair som much softer and makes its less greasy. 100/10 would recommend this for everyone
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.Tanya N.
★★★★★
I am so happy with the products I bought both shampoo and salt spray. They are amazing and smell so nice. I will definitely buy more
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Just Shampoo.Joshua C.
★★★★★
It smells really nice and it made my hair after the show very soft and textured. Nice job
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Just Shampoo.Bryan J.
★★★★★
My parents have straight hair the shampoo and conditioner bundle gives my hair alot of texture after showering which i didn’t like at first but now i cant live without it because of all the compliments i have been getting.
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Bryan J.
★★★★★
My parents have straight hair the shampoo and conditioner bundle gives my hair alot of texture after showering which i didn’t like at first but now i cant live without it because of all the compliments i have been getting.
Original source: verification not disclosed. Not verified by this store. No incentive disclosure was displayed for this review.Melanie P.
★★★★★
Love the shampoo and conditioner is all climates!!
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Just Shampoo.Dariusz A.
★★★★☆
conditioner is really good and does its job perfectly but the shampoo is a litlle to gentle for me and you have to use it more but after my hair was easy to style
Original source: Verified. Not verified by this store. No incentive disclosure was displayed for this review. Source item type: Shampoo + Conditioner.No public customer questions and answers were supplied by the source.
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